Description

I have built a track record of creating innovative and effective data and business intelligence solutions. Creating business-focused reporting solutions
with emphasis on implementing the correct applications to solve the business’ problem while maintaining sustainability and repeatability.
Technical Skills
• Alteryx
• SQL
• Oracle Essbase
• Microstrategy
• Adobe Creative Cloud
• IBM Netezza
• Tableau
• Microsoft Office
• h2o
• Autodesk
• Microsoft Azure Cloud
• TeraData
• Localytics
• Arbutus
• IBM Coremetrics
• Experian EMS
• Sitespect
• AQT
• Survey Gizmo
• IBM Marketing Suite
• AWS
Professional Experience
2015-Present Free People Philadelphia, PA
Analytics and Marketing Manager
Acted as the head of Analytics for Free People. Drove for a sea change in automation for reporting and predictions. Executed the
transition to Tableau. Managed a zero impact to reporting and analytics for a concurrent site re-platform and CRM warehouse migration.
• Automated financial period reporting and forecasting with Tableau, and Powershell for a 47% increase in forecasting accuracy.
• Connected Tableau to h2o via R for more accurate, automated session projections
• Managed QA for Free People’s transition from a 3rd party managed CRM warehouse
• Implemented an R based customer scoring model for an incremental 280k in demand per catalog campaign
• Managed A/B testing for site layout/functionality, email campaigns, catalog, and push messaging
• Managed reporting for the FP Me engagement and social media app
• Partnered with a 3rd party vendor to create an agent based model to better understand the impact of SEO practices
2014 – 2015 Target Minneapolis, MN
Senior Business Partner
Provided a unified point of contact for several business groups report design, development, remediation, and reporting needs. Provided
subject matter expertise for a wide range of business areas to ensure business rules and processes were applied correctly when
blending data from several sources, business groups, and formats.
• Completed end-to-end report development, supporting new business initiatives, such as Target Express
• Modelled the impact of business process changes within the distribution network, ensuring team member workload impacts
were thoroughly understood, as well as secondary payroll expense changes created by the business process changes
• Implemented organizational standards for report development, resulting in a clear understanding of reporting requirements,
benefiting report development time, consistency in timelines, look, feel and usability, as well as a historical record of the requirements
and design process, ensuring continuity throughout ongoing release cycles
• Implemented reporting strategy, outlining performance of the CityTarget initiative
2012 – 2014 Target Minneapolis, MN
Data Management Analyst
Completed business process auditing, data validation and profiling of large data sets with ACL, Alteryx, and Arbutus, data quality
monitoring with SAS, and data management planning.
• Drove expense optimization by completing data and process analysis
• Completed successful proof of concept for Arbutus, passing all testing criteria
• Mined and blended from data sources including Teradata, and Oracle, ensuring contract compliance across the facilities
management portfolio
• Drove for expense optimization by completing innovative analysis of vendor invoice compliance
• Led business intelligence and analytics community, overseeing testing of new applications like Alteryx and Arbutus
2010 – 2012 Target Minneapolis, MN
Business Intelligence Analyst
Directed projects and administration for changes and upgrades to Essbase and SQL.
• Built reports, leveraging MicroStrategy while blending data available in Essbase
• Supported daily and weekly executive committee sales, cost, and inventory reporting, ensuring accuracy of data
• Architected data warehousing for store attributes for both reporting and customer facing results
• Facilitated long-term strategy and standardization for enterprise location information, establishing an enterprise metadata
strategy to be implemented across all enterprise data pyramids
• Created an automated solution for distributing continuously changing operating hours for all Target store locations
2007 – 2010 University of Minnesota, Twin Cities Minneapolis, MN
Information Technology Professional
Acted as principal support and planning partner for the President’s Office, the Board of Regents, and 7 other departments. Adapted to
new technologies and policies as needs arose.
• Aligned departments into compliance with university standards, security policies, and support structures
• Developed extensive experience articulating technical concepts to staff unfamiliar with the subject matter
Education
2003 – 2007 University of Minnesota, Duluth Duluth, MN
• Bachelor of Science in Applied Mathematics, with a minor in Philosophy
• Master level tutoring certification from the College Reading and Learning Association