Description

KUMARAGURU

Email:  guru.kaliyaperumal@gmail.com
Mobile: +65 98007493
Executive Summary
Bachelor of Textile Technology (B.Tech) with 13 years of experience in Sourcing/Production and in Merchandising.

 

Acquired strong exposure in Merchandising, Production & Sourcing for Women and Men’s Casual, formal clothing’s of leading private & international brands.

 

Proficient in effectively managing merchandising spanning requirement analysis, sampling, managing pre-production activities such as approvals fits, sourcing of fabrics, trims & accessories, production, inspection of samples & finished products, dispatch and liaison expertise in leading product design / development projects & ensuring compliance with quality standards & export requirements.

 

Strong understanding of preferences, differences and similarities of customers.

 

Skilled in cementing healthy relationship with business partners; proactive and results-oriented professional with sound track record of consistently meeting and exceeding established goals and objectives.

Goal-driven Manager with exceptional planning, coordination and interpersonal skills.

 

Work experience:

Borato pte ltd (Singapore) as Sourcing & production In-charge

Feb 2012 to Present

Driving product development based on latest market trends and brand requirements.

Promoting business by constantly developing and presenting fresh range of collections.

Actively involved in preparing merchandising requirements basis pre-seasonal discussion with the customers.

Overcoming competition through cost negotiations with mills & by offering merchandise to customers at with competitive prices; monitoring activities of viable channels to elevate/achieve margin set and exercising cautious reviews on costing to accommodate sudden changes in the market.

Preparing production plans based on merchandise capacity and monitoring production schedule & product quality.

Facilitating smooth functioning of all activities from business development till final shipment stage, by liaising closely with Production, Quality Control & Logistics departments; building & maintaining strong relations with the team, HK factories and customers.

Improving profitability and reducing cost of transport & clearances through post shipment analysis.

Initiating cost discussions with factories for securing approvals and providing solutions for price issues.

 

Accomplishments:

Successfully managed complete merchandising operations including costing and sourcing of outsourced fabric, accessories & trims in line with quality & cost parameters.

Monitored strict compliance with the order and product specifications laid down by buyers throughout manufacturing Process & during the final delivery of product/shipment.

Developed & maintained strong relationships with buyers thereby building a loyal customer base.

Excellent track record of improving product delivery by reducing lead times.

Attained significant reduction in costs through negotiations.

 

s.Oliver (Germany), Chennai –India as Senior Merchandiser (Production & Product development)

September 2011 to January 2012

Managed apparel product development operations from the stage of product range development & finalization, selection of fabric till color rationalization, garment fit approval including pricing, merchandising, outsourcing & business development

Tracked strategies of in-house competitors from other countries and analyzed their product offerings & innovation

Allocated production capacities as per vendors’ strength

Assessed merchandise requirements for respective categories in coordination with the Marketing Team

 

Accomplishments:

Developed new vendors from scratch for sourcing of Shirts, Trousers, and Knits & Denims for Women’s apparels.

Identified & resolved supplier discrepancy through continuous evaluation of suppliers, providing them with tools and helping them to enhance their competency level in line with the requirements.

 

SEATOMAN HOLDINGS LTD., Chennai-India as Senior Merchandiser (Team leader for PD & Bulk)

May 2010 to August 2011

Coordinating merchandising activities like product development in tune with market profile, prototype approvals in tune with buyer specifications.

Order placement and production planning approvals.

Negotiating the right price for the products and working on replenishment orders by constantly monitoring its performance.

Defining as well as implementing new styling and products to enhance business.

Monitoring order execution and ensuring adherence to the company norms.

 

JCS Enterprises. Chennai – India as Sr.Merchandiser

Jun 2002 – April 2010

Production & Merchandising Operations:

Implementing production plans & suitable concepts to increase productivity for achievement of delivery deadlines

Evaluating quality and industry conformance procedures & principles to ensure their implementation and practice

Logistics planning for timely delivery of merchandise at the overseas port.

Work-in-Progress reporting

Vendor Management:

Following-up with vendors for timely deliveries & quality checks as well as ensuring timely payments.

Assessing the performance of the vendors based on various criteria such as percentage of rejections, quality improvement rate, timely delivery, credit terms, etc.

Negotiating prices & explaining the procedures & standards of the company.

 

Customer Relationship & Product handled

BORATO – E-commerce retail business in Singapore selling Men, Women and Kids products.

s.Oliver – Retailer in Germany for casual men, women, kids and accessories.

Product handling – Casual women wears

Fabric involved – voile, cambric, aop, dobby structure and in knit-jersey/interlock, rib structures

 

prAna / SIMMS / ISIS / Oakley / Reef / Athena – USA based global retailers for casual products.

Products: Men’s and Women’s casual shirts and bottoms

Fabrics involved:

Cotton woven Plaid with ETI finish/UPF finish / Dobby design fabric in cotton poly – Shirt weight

Denim fabric / Solid twill fabric /Yarn dyed organic cotton with lycra – Bottom weight

Jersey / 2X2 rib / variegated rib / Fleece

Washes: Heavy enzyme wash / Stone wash
MATALAN / JJB / SITUP / TJ HUGHES / M&M / Weird fish / MacKay’s: UK based apparel retailers for fashion products.

Dunnes : Ireland based apparel retailers for nightwear products

Kiabi / Alcampo / Auchan : Europe based up-market retailer for fashion products of kids age groups

Products: Women’s Knit Tops and Men’s Knit Tops

Fabric: Heavy jersey / Pique / Yarn dyed jersey / Fleece

Prints: Discharge print / PVC / Non-PVC / Water based / High density printing / Foil print / Batik print / Tie and dye prints / Digital print / Photo transfer print / Spray printing etc.,

Washes: Acid wash / Enzyme wash / Sand blasting / Acid spray

 

Academy / Basspro: USA based up-market retailer for fisher’s men and women wear products

Products: Men’s shirts

Fabric handled: Cotton plaid woven fabric with Nano finish / Cotton solid woven fabric with pigment padded print / Cotton plaid woven fabric with acid wash
Wal-Mart: USA based global retailer for all products all age groups

Product: Men’s T-shirts

Fabric handled: Yarn dyed single jersey/interlock/rib

 

Tramp : USA based global retailer for all products all girls age groups

Product: Women’s woven and knit casual Tops

Fabric handled: 80s Voile / solid poplin / Jersey with lycra / 1X1 Rib

 

Computer Skills:

Working knowledge in MS office / ACD Photo editor / Computer savvy

 

Proficiency in Languages:

English / Tamil / Eager to learn more…

 

Personal Details:

Name                                    :               Kaliaperumal Kumaraguru

Nationality                          :               Indian

Passport number             :               H3521738

Issued date                        :               22.05.2009

Expiry date                         :               21.05.2019